Take ‘em to
the trayne station.
OBJECTIVE:
Create a logo and brand identity to represent the themed food truck. The identity needs to play off the Yellowstone theme, without crossing any potential copyright claim issues
target audiences:
26-55 year olds looking for a new regular spot.
College students needing a place off campus to gather.
Families who place larger single orders
Brand Personality:
Rough and Tumble: Pull from the style and attitude of the show, but with a more relaxed fan fiction vibe.
Small Town: With friendly staff and personable, the brand desires to build a long term relationship with regular customers.
