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OBJECTIVE:
Create a brand identity and website to convey a cohesive and unified personality as the company begins a new season in its new building.
target audiences:
Women aged 25-55
Individuals wanting to get fit but looking for an alternative to a “meat-head” gym
Groups or individuals looking for a exciting and social opportunity to be active
Potential digital members needing video classes with a personal touch.
Brand Personality:
Fun: Unique classes, high energy, and community create an atmosphere of fun and enjoyment while getting fit.
Personal: Get to know the classmates, teachers and owners and have a relationship as everyone works together.
Encouraging: The personal and fun environment encourages commitment and longevity in health goals.
