The food truck park.
we got that.
OBJECTIVE:
Create a brand identity that would resonate with audiences to build a sense of place and community for the new business in a small college town.
target audiences:
College students looking to have a convenient place to gather off campus.
Locals looking for an offbeat and casual dining experience with a lively atmosphere.
Families in search of a fun-filled outing that caters to the varied preferences of each family member.
Potential vendors with a variety of cuisines looking to establish a semi-permeant presence.
Brand Personality:
Quirky: Exudes an energetic and lively vibe that makes every visit to The Food Truck Park a memorable experience.
Casual: Friendly staff and passionate food truck vendors are always ready to engage in conversations, guiding visitors to explore diverse culinary traditions and relax with classic staples.
Community: strives to provide a variety of mouthwatering dishes but also fosters a sense of belonging, acting as a space where neighbors, families, and friends come together.
