The food truck park.
we got that.
OBJECTIVE:
Create a brand identity to both promote and begin to teach the camp’s main theme.
target audiences:
Youth age 12-22
Churches promoting the camp to their congregations
Parents needing assurance of the quality, safety, and biblical teachings of the camp.
Brand Personality:
Biblical: Concepts and materials show an emphasis on teaching God’s Word, evangelism, and discipleship.
Binary: Contrast of black & white graphics with clean & sketchy text pair to create a no-nonsense but radical attitude.
Youthful: Youthful imagery and modern design help students to image how to be different even in their modern style.
